Atlanta Hawks Rekindle Partnership with Peachtree TV
In a nostalgic move that harkens back to their broadcasting history, the Atlanta Hawks are set to make their return to Peachtree TV after nearly three decades. This marks a significant shift in how fans will engage with the team for the remainder of the 2023-24 NBA season.
Starting January 12, 2024, Peachtree TV has secured the rights to air every Friday night Hawks game, bringing live professional basketball action to households across Georgia and Alabama. The only exception is the March 8th game, which will be replaced by the March 10th game against New Orleans on the channel's schedule.
The historical context of this partnership cannot be overstated; the Hawks' games were a staple on WPCH from 1972-1994 and WANF from 1986-1993. In a nod to this shared history, the first two games under the new agreement will be simulcast on both Peachtree TV and WANF, offering fans multiple viewing options.
Accessibility has been a key factor in this deal, as live Hawks games will now be available not just on Peachtree TV but also through major cable and satellite services, as well as various Gray TV stations throughout the aforementioned states. This expansion ensures that a wider audience can enjoy the thrill of Hawks basketball without the need for a premium sports package.
Broadcast Team and Coverage
The broadcast quality promises to be top-notch with the Bally Sports Southeast production team at the helm. Fans can look forward to insights and commentary from none other than Dominique Wilkins, Bob Rathbun, and Tabitha Turner. Additionally, Baillie Burmaster, the Sports Director from WANF, will lend her expertise to the broadcasts, enriching the viewing experience with her contributions.
Friday nights will feature the Hawks facing off against formidable opponents including the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These matchups are sure to provide high-stakes entertainment as the Hawks navigate through the latter part of the season.
Peachtree TV is no stranger to basketball broadcasts, having aired games for the College Park Skyhawks since 2019. This extension into NBA territory with the Hawks is a natural progression for the network.
Recent On-Court Challenges
Despite the excitement surrounding the broadcast announcement, the Hawks have faced recent on-court challenges. A notable setback came during a game against the Sacramento Kings where the team squandered a significant lead due to a second-half slump. Key players Dejounte Murray and Bogdan Bogdanovic were unable to maintain their momentum, contributing a mere two and three points respectively after halftime.
This performance dip was reflected in the team's shooting statistics, with a field goal percentage of just 28.9 percent and a three-point success rate falling to 21.7 percent in the second half of the encounter. Such figures highlight areas in need of improvement as the team looks to bounce back in upcoming games.
Industry Perspectives on the Deal
Andrew Saltzman, an executive associated with the Hawks, expressed his enthusiasm about the renewed partnership, emphasizing that it "provides fans a new, complimentary way to view the games." He also extended his gratitude to both Peachtree TV and Gray TV for making this initiative possible, stating that "this partnership will benefit the Hawks' local fan base."
Erik Schrader echoed these sentiments, underscoring the importance of accessibility for all fans. He pointed out the potential for "engaging new audiences and catering to long-time supporters," indicating that the decision to bring the Hawks back to broadcast television was strategic in expanding the team's reach.
From a team perspective, head coach Quin Snyder stressed the necessity for "better execution and a collective approach" moving forward. Clint Capela, one of the team's prominent players, also acknowledged the team's frustration and underscored the "urgent need for a tactical shift" to address recent shortcomings on the court.
As the Hawks prepare for their televised games on Peachtree TV, the organization and its players are undoubtedly looking to turn the page on their recent struggles. With a mix of veteran insight and fresh broadcasting energy, the Hawks aim to deliver an improved performance to match the enhanced viewing experience promised to their fans.