In a significant shift for basketball broadcasting, the NBA has announced a groundbreaking broadcasting agreement that will see "Inside the NBA" air on additional networks beginning with the 2025-26 season. This new deal marks a pivotal moment in sports media, as the already popular and award-winning program will expand its reach to even more fans across the globe.
Expanded Reach for an Iconic Show
Starting in 2025, "Inside the NBA" will continue its independent production by TNT Sports in Atlanta under an 11-year contract. The charismatic team of Charles Barkley, Kenny Smith, Shaquille O'Neal, and Ernie Johnson will continue to headline high-profile NBA events across various networks, maintaining the show's unique blend of insightful analysis and entertaining banter. As Adam Silver remarked, "The opportunity to continue the iconic and Emmy Award-winning 'Inside the NBA' is a huge win for basketball fans everywhere."
A Tripartite Agreement
The broadcasting agreement was reached in collaboration between the NBA, TNT Sports, and ESPN. This strategic alignment not only enhances the media landscape for basketball coverage but also resolves a legal dispute between the NBA and Warner Bros. Discovery, showcasing the power of collaboration to advance the sport.
Rights Exchange Opens New Doors
As part of this multifaceted agreement, ESPN has exchanged exclusive rights to a selection of Big 12 football and basketball games with TNT Sports beginning in 2025. This exchange includes 13 Big 12 football games and 15 Big 12 basketball games each season, a move that demonstrates the depth and versatility of this new partnership. This swap provides TNT Sports the opportunity to diversify its sports offerings while bolstering its affiliation with the NBA.
Global Expansion
Importantly, TNT Sports will acquire a global license to create, produce, and distribute NBA content. This license broadens the scope of NBA coverage and allows TNT Sports-produced content to be featured on both the NBA’s official website and app. Warner Bros. Discovery also secured a package of live NBA games to be broadcast outside the United States, further increasing international access to top-tier basketball action.
Continuity with "NBA Countdown"
While these exciting changes take place, ESPN will retain its role in producing "NBA Countdown," ensuring continuity in one of basketball’s most beloved pre-game shows. This consistency in production showcases the commitment of all parties involved to maintain the high standards set by these celebrated programs.
The NBA's strategic expansion brings a fresh dynamic to the broadcasting scene by optimizing a well-loved program’s reach. With its beloved commentators at the helm and a bold new distribution model, "Inside the NBA" is poised to continue capturing the hearts of basketball fans worldwide. As this initiative unfolds, the symbiotic relationship between live sports and media innovations promises a brighter, more connected future for all basketball enthusiasts.