In an era where media consumption is rapidly evolving, the Anaheim Ducks are embracing change by moving their local game broadcasts to a hybrid model that includes both direct-to-consumer streaming and local broadcasts. Announced ahead of the 2023-24 NHL season, this strategic shift is set to increase accessibility for fans throughout the Ducks' extensive TV market.
Expanding Accessible Viewing Options
The Ducks' decision to broadcast 65 of their games on an over-the-air channel in Los Angeles, specifically Channel 13, underscores their commitment to ensuring fans don't miss a moment of the action. “We are so pleased to announce that fans in our entire television market, via stream or traditional television (cable or over-the-air) will see locally broadcast games free of charge,” stated Ducks president Aaron Teats.
Furthermore, all games will be streamed regionally on the Victory+ streaming service at no cost to viewers. The Victory+ platform, launched as a free, ad-supported service, offers an opportunity for fans to catch games on a variety of devices, including smart TVs, tablets, and smartphones, starting in September. This move is designed to allow more fans, regardless of their device preference, to watch their team without financial barriers.
A Response to Market Dynamics
This pivot in broadcasting comes as the Ducks' former broadcaster, Diamond Sports Group, finds itself in the midst of bankruptcy proceedings in Texas. The expiration of the Ducks' contract with the beleaguered Diamond Sports Group at the end of the 2023-24 season presented an opportune moment for the team to explore new broadcasting avenues. Diamond Sports Group, despite its current financial struggles, remains a significant player in sports broadcasting, holding agreements with other major teams like the Los Angeles Angels (MLB) and the LA Clippers (NBA). However, their situation underscored the importance of the Ducks securing a more stable and accessible solution for their broadcasts.
Enhancing Fan Engagement
The Ducks’ regional coverage spans a vast territory, including Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii. This widespread reach means that the decision to adopt a multi-platform broadcast strategy is critical for maximizing fan engagement and accessibility. Teats elaborated, “It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms.”
Continuity and Innovation
While the platform for viewing might be changing, the essence of Ducks broadcasts remains intact with familiar voices set to continue their roles. Both Brian Hayward and John Ahlers will remain as part of the Ducks' broadcast team, ensuring a sense of continuity for long-time fans. The Ducks have partnered with A Parent Media, leveraging their expertise to execute this new broadcasting arrangement efficiently.
Jason Walsh, the chief operating officer for A Parent Media, highlighted the strategic acumen behind this transition, stating, “The Ducks are already a significant content coordinator and have a team president with a broadcasting background.” This fusion of experience and forward-thinking aims to not only maintain but also elevate the quality and reach of Ducks broadcasts.
A Broader Trend in Sports Broadcasting
The Ducks are not alone in their pursuit of more accessible broadcasting methods. The Florida Panthers have moved their local broadcasts to Scripps Sports, while the Dallas Stars are planning to stream their games regionally on Victory+. Even amidst Diamond Sports Group’s financial woes, they still plan to carry games for eight NHL teams during the 2024-25 season, reflecting a broader industry trend towards multi-platform accessibility.
This shift towards combining traditional broadcasts with streaming aligns with current viewer behaviors and market demands, emphasizing convenience, flexibility, and cost-effectiveness. As the landscape of sports broadcasting continues to evolve, the Anaheim Ducks' proactive approach places them at the forefront of this transition, positioning them as pioneers in enhancing fan accessibility and engagement.