The Los Angeles Kings, a storied franchise in the NHL, have unveiled a new logo that harks back to the cherished 1990s Gretzky era. This updated emblem seeks to bridge the past and the present, blending historical significance with modern design elements. Wayne Gretzky's time with the Kings, an era that elevated the team's branding and visibility, served as the primary inspiration for this logo redesign.
Reviving the Chevron Design
The new logo revitalizes the beloved "Chevron" design from Gretzky's era, a period regarded as one of the franchise's most memorable. The intention behind this revival is to connect historic moments with future ambitions, creating a sense of continuity for long-time fans and new supporters alike.
Prominently, "Los Angeles" features at the top of the new logo, signaling pride in the city and its sports heritage. Additionally, this revamped emblem includes an updated version of the original 1967 crown, further encapsulating the franchise's rich history and evolution over the decades. These elements combined make the new logo a reimagining of the early 90s jerseys, delivering a nostalgic yet forward-looking aesthetic.
A Two-Year Journey of Redesign
Replacing the former logo unveiled in 2008, the Kings worked meticulously on this redesign for two years. The extensive process speaks volumes about the importance the organization places on honoring the past while resonating with today's audiences. Luc Robitaille, President of the Los Angeles Kings, highlighted the considerable effort and collaboration involved in the logo's creation.
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras."
Robitaille further emphasized that the design process incorporated feedback from both past and current players. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Organizational Pride and Fan Involvement
The pride felt through the organization was evident in Kelly Cheeseman's remarks. “From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us,” stated Cheeseman. The sense of pride and aspiration that permeates the redesign aims to create a shared sense of excitement with the fan base.
Fans eagerly anticipating the new merchandise won't have to wait long. The new logo will be available for purchase starting Friday, June 21, at the Crypto.com Arena's Team LA Store. The release marks a significant milestone, celebrating the blend of classic and modern elements that the new logo represents.
Honoring the Past, Embracing the Future
The Kings' new logo is more than just a branding update; it’s a declaration of the club's deep-rooted history and future ambitions. By fusing elements from their historic eras with a modern twist, the design aspires to resonate profoundly with fans. It serves as a testament to the enduring legacy of the franchise while laying the groundwork for future achievements.
In summation, the Los Angeles Kings have masterfully crafted a logo that honors their storied past and embraces the potential of the future. It stands as a symbol of pride, evolution, and connection—a badge that fans can wear with honor as they support their team in this new era of LA Kings Hockey.